Selling a Property

We don’t want to give away all our secrets, but we have three-pronged strategy:

1. Signage and Flyers. Sometimes the tried and true approaches work best with the noise of our digital age. We make sure you have visible signage and professionally designed flyers for each listing.

2. Digital. Aside from the industry standard of CoStar and Loopnet advertising, we market on 2 other national data service platforms as well as a couple a few other key lines of marketing. In addition, depending on size, we can create a landing page for your property equipped with geofencing, keywords, and SEO.

3. Shoe Leather. We don’t sit back and wait for prospective buyers to come to us. In today’s digital society, there’s still no substitute for the old fashioned approach of call potential buyers and contacting our network of businesses looking to move or expand. We comb through local buyers of similar properties over the past couple of years and reach out.

There is no specific timeline for a property to sell, as there are so many market and property factors to really say. Your Solas associate can give you further assistance in what you can typically expect, depending on your individual property and current market conditions.

Possibly. There are many variables to consider with each property, and this is best approached on a case by case basis with your Solas associate. You will often have to give financial consideration for deferred maintenance items (i.e. damaged roof) if you don’t wish to fix them. However, the goal should always be to put the least amount of money possible into a property and still get your desired sales price. You can also always sell the property “as-is with all faults”, but Buyers will typically expect a lower price than sales comps if there is substantial work needed. Fixing some things might help the property sell quicker, but, again, this is best evaluated on a case by case basis.

Commissions can be whatever you as the Owner agrees to pay. Most brokers will consider between 3-6% of the sale price a fair commission, which is split between the listing agent and the buyer’s agent. However, there is no “standard” rate, and this should be evaluated on a case by case basis with your Solas associate.